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How colour psychology could be making your brand forgettable…

How colour psychology could be making your brand forgettable…

As a brand the colours you select have meaning and can influence attract and deter your ideal clients – all depending on how you’ve picked your palette.

Consider top brands, they can be identified easily with just their colours, creating brand recognition when used over time.

So you may be thinking, how does this connect to brand photography?

When you’re on a brand shoot with me adding pops of your brand colours reinforces your brand and creates consistency across touch points.

Removing the need to slap your logo on everything, but creating subtle cohesion, that subconsciously alongside you body language and personality in your brand photographs tell your story!

If you’re unsure, refining your brand colours to 2-3 before your shoot can create clarity for your customers (and you), on how you want to be portrayed before you can get talking!