Brand photography isn’t simply about the polished front you show your client… nowadays you need a full story to get your clients to know, like and trust you. They need to get a ‘peak’ behind the scenes at the ‘real’ you!
In the past all you needed was a headshot and maybe throw in a team photo for good measure.
But now to really connect with your clients your images need to help develop a personality and story for your brand.
This will build trust and show off what you and your business are really all about.
It can feel daunting 🤯 But that’s where I can help!
In simple terms:
Your headshots are still useful – they will introduce the main characters,
Your team photos will set the scene with the supporting cast
But it’s the extras:
The shots of you working behind the scenes
The tools of your trade
The explanations of your work processes
These will all help your customers understand you and your value before you’ve even spoken to them
Shots of you in your workspace provide the backdrop for the unfolding story.
Events become exciting plot twists, behind the scenes images can be cliff hangers and testimonials are like heartwarming reviews from satisfied readers.
Brand Photos that step out of the ordinary will weave a visual story that goes beyond words, creating a relatable and captivating tale that you can share with your clients.
It’s the art of saying; “This is who we are, this is what we stand for, and we’d love for you to be a part of our story.”
How we choose to take those photos will help define your values.
What you are like as a company and whether you are up for taking risks, being friendly, creative and/or dependable.
All of these messages are found in the final images. The locations, the angles, the poses, the colours, the props and backdrops will all inform these stories.
So if you want someone to help tell your story with ideas and images – drop me a line and let’s have a chat about how I can help. x
