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Kate Hollingsworth
Brand photography 101

Why my shoots are like an iceberg

February 9, 2022

When you think “photographer”, I know that most of you think: “Oh I’ll ring one up and they turn up that week and take the pics.”

That may work for other photographers but not for me. Nope! That’s not my style.

That fabulous set of images is just one third of what you get at the end of working with me. It’s that very teeny tiny tip of the iceberg that you can see. And yes, it is beautiful – but it’s not the full picture 😉

Before I turn up and take those images of you, two thirds of the process will already have happened! This is where all the real substance is.

So, what is that two thirds? 🤷🏻‍♀️

Before we get anywhere near planning the shoot:

  • We will do a deep dive to work out who your ideal client is.  
  • We will discover what you need to speak to them about on your website and on social media.  
  • I will help you work out what your brand should be depicting so that it works even when you aren’t around!
  • We will come up with a 30-day content schedule and the photos to match those posts.
  • I will also help you with what to wear and what props to buy.  
  • We will map out a fail-safe plan to ensure your library of photos will be full of the colour and vibrancy of your brand and personality.  
  • We will tell the story of you and your business.

Then after our shoot: 

  • I will edit your images which takes a good 2 or 3 days
  • I will create you a fabulous slideshow that you can use to sell what it is you do

You will then be able to proudly position yourself in your market, your personality shining through your pictures and posts. You will feel more professional and confident in your brand so that when people come to you they already see you as an expert in your field. 

So, if you are umming and ahhhing about booking me – it’s best that we speak now. The whole process leading up to the shoot can take 4-6 weeks.

It might sound like a lot of planning, but I pride myself on making sure the shoot will be the best it can be to get you a gorgeous set of branded images. Images that go on to do the hard work for you!  

Images that are the tip of the iceberg on what you do and how you do it.

young black woman sitting on seat